What Is Targeting?

Targeting is the process of defining and reaching the most appropriate audience segments for an app or to whom your ads will be shown. By leveraging data on user demographics, geographic location, past behaviors, and device usage, advertisers can tailor their campaigns to resonate with the individuals most inclined to convert. In Apple Search Ads, strategic targeting is a key component enabling advertisers to connect with users likely to engage with their app. Effective targeting can significantly enhance campaign performance by ensuring that ads are shown to users with the highest potential for conversion.