What is Location?

This is the geographic location of the device serving the ad. This is a refinement of your audience if you want to target specific areas with ads relevant to that place.

Location Data for Apple Search Ads are only available in these countries: Australia, Austria, Belgium, Canada, China mainland, Denmark, Finland, France, Germany, Greece, Hungary, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Romania, Spain, Sweden, Switzerland, Taiwan, Thailand, UK, and U.S.