30-Minute Webinar | Why Strategic Losing Can Be a Winning Strategy on ASA. Nov 21 at 4PM London / 8AM PST
What Is an Attribution Window?
Attribution Window | Definition
An Attribution Window is the predefined time period following an ad interaction (click or impression) during which a conversion, such as an app install, is credited to the ad campaign. This window can vary depending on the advertiser’s settings and attribution tool used.